The Future Business Model

Transformation, Self Actualisation, Business Model Innovation

The Mindful Growth Hacker 3 Pillars of Growth

Optimum Culture

This starts with self-actualisation of the individual and then of the leadership / management team, this, in turn, enables the conditions for the rest of the company to commence the journey.

Growth Hacking

Is the process of rapid experimentation across your marketing funnel, product development, sales segments, and other areas of your business to identify the most efficient ways to grow your business.

Future Proofing

Strategy based on technology and future trends. Preparing and facilitating disruption so as to continually evolve.

Questions Leadership Asks That The
Future Business Growth Model Answers:

How do we best use of technology & retain our humanity?

How do we heal toxic culture?

How do we transform our business model to become a business of the future?

How do we ensure ongoing relevance with our customers?

How do we ensure ongoing relevance with our customers?

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How do we grow the business?

How do we create a happy, healthy culture?

How do we find purpose to enrich our lives?

How do we lead our organisation through disruption?

How do we innovate?

The Future Business Growth Model

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A Brief Explanation of the Model

people and culture

People & Culture

This way of thinking is built around the latest in psychology and science.

Self-Actualisation

How to get the maximum out of yourself, how to be the best version of yourself. When you are functioning at you prime you can really help the business you work for. This section is about the individual experiencing: morality, creativity, spontaneity, acceptance, purpose, meaning and inner potential ability.

Conscious Leadership

s transcending your journey of self-actualisation and helping others to start on the path of self-actualising.

Optimised Culture

is a culture where everybody has started to self-actualise, through this they are empowered and naturally attract people (customers/suppliers/employees/stakeholders). People want to do business with people who are happy, love life, and energised. (There is a body of scientific knowledge dedicated to the study of vibrational alignment and the effect of electromagnetism to attract or repel).

Growth Hacking

Operational Foundation

is about ensuring the technical systems running your business are correctly architected to provide your business with the customer intelligence it needs to truly make yopur business customer centric and to facilitate optimisation of the sales and marketing processes.

Customer Intelligence

is about leveraging all of your customer information to help you fundamentally understand who are your customers who buy and who are those that don’t. Allowing the business to use data driven behavioural insights (behaviour psycology) to design new purchase funnels, optimise the user experience, multiplying marketings effectiveness and thereby dramatically increasing sales.
Business must evolve the conversation with their customers, helping to bring those who are almost at a sale to a sale, to prevent them going elsewhere and having a less than ideal experience.

Customer Centricity

is helping companies develop a ‘Lifetime Value (LTV) Mindset.’
How do a companies maximise the lifetime value of that customer? (Hint: Stop calling them consumers, start calling them customers, and start building meaningful lifelong relationships with your customers and those important to them.)
growth hacking
future proofing

Future Proofing Your Business

Developing Foresight

is learning the tools to help you go outside the boundaries of your own conditioning and outside of the limiting boundaries of your own beliefs; to be able to question that which you know, and that which other people know in a meaningful and productive way. Learning to be able to hold paradoxes in the mind, so you can benefit from both points of view.

Agile Response

is building on the rapid experimentation experienced in the growth hacking column; in agile response, it is about rising above chains of command and silo thinking to allow the resources required to nimbly take a scenario and utilise a lean way of testing and measuring to see if adoption is wise.

Business Model Innovation is disruption.

Here we take the learnings from the previous Agile Response stage and use them to totally disrupt ourselves and our industry. We have to have a purpose that transcends profit maximisation otherswise the business will not survive in the long term. We must have innovation that addresses the triple bottom line, which is culture, societal and company, whilst generating value for all stakeholders.